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Four months later, “Brian Christopher Slots at the Plaza” is up and running. Industry watchers say the space follows a growing trend of separated slot areas and could help drive foot traffic in Las Vegas. Drawing in visitors. The space, which opened Wednesday, is already bringing in more foot traffic to the Plaza. A new gaming area launched today at the Plaza Hotel & Casino in Las Vegas in an attempt to cater to younger players. A special slot gaming area has been named after popular gamer Brian Christopher. The gaming area is providing players a chance to enjoy slots that Brian often plays. The area has 16 titles and more will be added in the coming months. Plaza Casino To Open Slot Area With Brian Christopher, Targets Younger Players. January 29, 2021.
Today, Las Vegas’s Plaza Hotel & Casino opens a slot machine gaming area named for popular online gaming celebrity Brian Christopher. The gaming area at the downtown property will provide players the chance to try their luck on the popular games they have seen Christopher play in videos posted on YouTube and Facebook.
Las Vegas’s Plaza Hotel & Casino will open a slot machine gaming area today (Jan. 29) named for popular online gaming celebrity Brian Christopher.
The gaming area at the downtown property will provide players the chance to try their luck on the popular games they have seen Christopher play in videos posted on YouTube or Facebook. It will open with 16 slot machines and more will be added to the mix in the coming months.
Slot games at the new Plaza space include: Cleopatra II, Dollar Storm, Lightning Zap, and Huff N Puff.
Christopher’s online channels have over 302 million views and some 528,000 followers, his company says. Often, in videos he is shown playing slots worldwide.
The gaming space at the casino will formally be known as “Brian Christopher Slots at the Plaza.” A ribbon cutting for the gaming area is to take place at 4:30 pm Friday.Younger Audience Is Frequently Online
“This is just trying to provide entertainment to a much younger group of gamblers,” the Rev. Richard McGowan, a finance professor at Boston College who closely follows gambling trends, told Casino.org, when asked about the initiative.
Slots have traditionally been associated with older age groups,” McGowan said. “So, Brian Christopher made playing slots acceptable for a much younger age group.”
McGowan added that younger gamblers “are online constantly. So, at the Plaza he can bring them to Vegas.”
A plot story game. Also, James P. Whelan, a psychology professor at the University of Memphis, where he also directs the Institute for Gambling Education and Research, saw a psychological side to the partnership between Christopher and the Plaza.
“From the psychological end, people will be drawn to things that they believe will be enjoyable — also known as rewarding,” Whelan told Casino.org. “Certainly, it will draw the attention to those familiar Brian Christopher’s YouTube page.”
Whelan predicts the partnership will not “have any impact on those who gambling problematically or might be experiencing the symptoms of gambling disorder.”

In a statement, Plaza CEO Jonathan Jossel confirmed the connection with social media.Free Las Vegas Casino Slots
“Social media has transformed the casino experience, and we are very excited to partner with Brian on this unique space that I know our guests will enjoy,” Jossel said.
“For years, my fans have been asking which games were my favorite, and now I finally have a place where they can experience it for themselves,” Christopher added in the statement. He compared to the new gaming area at the Plaza to “having my own miniature casino.”
For decades, slots have been a draw for Las Vegas’s gaming properties. Last month, a lucky slot player at Las Vegas’s Suncoast Hotel and Casino got a historic present Christmas Eve after winning almost $15.5 million during a brief stop at the Boyd Gaming property.GGR Remains Lower in Las Vegas CasinosSlots Casino Las Vegas Brian Christopher King
But the new gaming space at the Plaza comes as Truist Securities recently reported that December gross gaming revenue (GGR) on the Strip was down 51 percent when comparing year over year. That represents “the worst Y/Y figure since a -61 percent decline in June,” Truist’s Barry Jonas said in a note to investors.
Slot GGR was down 55 percent year over year on the Strip, he added in the report about December totals.
In contrast, GGR for downtown Las Vegas declined 28 percent year over year in December. Jonas said it was “likely impacted by decreased tourism and visitation.”
Also, GGR on the Strip in November totaled $349.8 million, according to the Nevada Gaming Control Board. That’s a 32.5 percent reduction from November 2019.
The post Plaza Casino To Open Slot Area With Brian Christopher, Targets Younger Players appeared first on Casino.org.Official launch this Friday
YouTuber and serial slot machine jackpot winner Brian Christopher has teamed up with the Plaza Hotel and Casino to launch a new, co-branded, on-site gaming area christened Brian Christopher Slots at Plaza. A ribbon-cutting event at 4:30pm on January 28 will mark the official opening of the 16-machine space at the Downtown Las Vegas casino.
Canada-born Christopher, whose LinkedIn page states he’s the world’s “leading social influencer for slot machines and casinos”, tweeted yesterday that the opening night at the Plaza will end with a jackpot.
The new installation at the Plaza includes some of Christopher’s favorite slots, such as Cleopatra II, Coyote Moon, Dollar Storm, Lock It Link Huff N’ Puff, and Lightning Zap. There will be a live stream from the new gaming area on launch night.List Of Las Vegas CasinosPlaza invests in growing trend
With YouTubers filming slot play becoming a growing trend on the internet, collaborating with one of the leading slot influencers broadens the Plaza’s online marketing reach. According to Christopher’s LinkedIn page, he posts daily videos to YouTube and Facebook to over 400,000 followers, which has earned him more than 200 million views over the last four-and-a-half years.
more than 200 million views over the last four-and-a-half years
“Social media has transformed the casino experience”, Plaza CEO Jonathan Jossel said in a Wednesday news release. He added that the casino is excited about the partnership and that he’s certain guests will enjoy the new gaming space.
Jossel is no johnny-come-lately disciple of the growing YouTuber slot community. In May 2020, he told the Review Journal that the Plaza had seen “a spike in business and gained a stronger social media presence” after it embraced YouTubers and allowed them to film themselves at the casino.
Christopher’s appointment yesterday brings Jossel’s comments from last year full circle. Having the YouTube community “communicate that casinos are open, fun, and safe thanks to extra precautions and efforts is going to be important,” the CEO said last May.Cosmopolitan also sees importance of YouTubers
Christopher previewed his new space at the Plaza via a YouTube live stream on Wednesday:
In the news release, the YouTuber shared his love of slots, stating that they are “exciting, enticing, fun, and, if you’re lucky, profitable.” He added that having his own room at the Plaza was “like having my own miniature casino.”Vegas Slots Free Casino Games
The Cosmopolitan of Las Vegas’s vice president of slot operations, Kevin Sweet, also sees the importance of YouTube influencers like Christopher. Sweet said he’d been working with the YouTube slot community since 2016, encouraging them to capture slot play on film before COVID-19 closures hit.Free Vegas Slots Online Casino
It absolutely brought us new business”
“It absolutely brought us new business (when the casino was open),” Sweet said in May 2020, adding that guests would often ask the whereabouts of slots they spotted someone playing on YouTube.Over in the poker realm, retired pro player Doug Polk famously called time on his popular YouTube channel in March 2020, saying he would quit making poker videos because he had fallen out of love with the game. Polk has since streamed a series of live grudge matches on his YouTube channel, where he takes on arch-rival Daniel Negreanu.
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